A New Milestone in Indonesian Animation
In March 2025, the Indonesian animated film Jumbo made history by becoming the third highest-grossing local film of all time. Produced by Visinema Studios and directed by Ryan Adriandhy, Jumbo captivated audiences nationwide, drawing over 3.2 million viewers within its first two weeks of release. This remarkable achievement not only underscores the film’s widespread appeal but also marks a significant milestone for the Indonesian animation industry.
The film’s success is attributed to its heartfelt storytelling, relatable characters, and high-quality animation, all of which resonated deeply with audiences. Jumbo tells the story of Don, a young boy who embarks on a magical adventure to retrieve a stolen book left by his late parents. Along the way, he encounters Meri, a fairy searching for her own family, and together they navigate challenges that test their courage and friendship.
A Story Rooted in Local Culture and Values
One of the key factors contributing to Jumbo‘s success is its strong connection to Indonesian culture and values. The film incorporates familiar settings, traditional games, and social dynamics that evoke nostalgia among viewers, particularly millennials who grew up in similar environments. By weaving these elements into its narrative, Jumbo offers a story that feels both personal and universally relatable.
The film also addresses important themes such as bullying, self-acceptance, and the importance of family and friendship. Through Don’s journey, audiences are reminded of the strength found in embracing one’s uniqueness and the value of supportive relationships. These messages have resonated with viewers of all ages, contributing to the film’s broad appeal.
A Testament to Local Talent and Collaboration
Jumbo‘s production involved over 400 local animators, writers, and voice actors, showcasing the depth of talent within Indonesia’s creative industry. The film’s development spanned nearly five years, reflecting a commitment to quality and storytelling excellence. Notably, the voice cast includes prominent Indonesian artists such as Ariel NOAH, Bunga Citra Lestari, and Cinta Laura Kiehl, whose performances added depth and authenticity to the characters.
The collaborative effort behind Jumbo highlights the potential of Indonesia’s animation sector to produce content that competes on an international level. By investing in local talent and resources, Visinema Studios has set a precedent for future projects aiming to showcase Indonesian stories to the world.
Government Support and International Expansion
Recognizing the film’s cultural significance and potential, the Indonesian government, through the Ministry of Creative Economy, has expressed strong support for Jumbo. Officials have emphasized the importance of promoting local intellectual property and have lauded the film as a representation of Indonesia’s creative capabilities. This backing not only bolsters the film’s domestic success but also aids in its international distribution efforts.
Jumbo is set to be released in 17 countries, including Malaysia, Singapore, Brunei, Russia, Ukraine, and several nations in Central Asia and Eastern Europe. This international rollout signifies a major step for Indonesian animation, introducing global audiences to stories rooted in Indonesian culture and values.
Building a Lasting Legacy
Beyond its immediate success, Jumbo is poised to become an enduring intellectual property. Visinema Studios has plans to expand the Jumbo universe through merchandise, digital content, and alternative storytelling formats. By doing so, they aim to create a lasting connection between audiences and the film’s characters, similar to successful global animated franchises.
This strategic approach not only ensures the longevity of Jumbo‘s impact but also serves as a model for future Indonesian animated projects. By focusing on culturally resonant storytelling and leveraging local talent, Indonesia’s animation industry can continue to grow and gain recognition on the world stage.
A New Era for Indonesian Animation
Jumbo‘s remarkable box office performance and cultural resonance mark a turning point for Indonesian animation. The film’s success demonstrates the power of locally produced content to captivate audiences both domestically and internationally. As Jumbo continues to reach new heights, it paves the way for a vibrant future in which Indonesian stories and voices are celebrated around the globe.
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