CJ 4DPLEX, renowned for its premium film formats and cutting-edge cinema technologies, has joined forces with Golden Screen Cinemas (GSC), Malaysia’s premier cinema exhibitor, to introduce an awe-inspiring 270-degree panoramic ScreenX auditorium at Aurum Theatre, nestled within Malaysia’s Tun Razak Exchange (TRX).
The newly inaugurated ScreenX theater, featuring 218 luxury recliner seats and an expansive 22-meter main screen, claims the title of Malaysia’s largest ScreenX venue and the second largest in Southeast Asia. To commemorate this milestone, a special screening of Warner Bros. Studios and Legendary Pictures’ “Godzilla x Kong: The New Empire” has been arranged.
ScreenX breaks the boundaries of conventional cinema by extending the central screen image to envelop both the left and right walls, providing viewers with an immersive and unparalleled movie-watching experience.
Aurum Theatre emerges as the epitome of a 360-degree entertainment destination, promising cutting-edge enjoyment for all movie enthusiasts. Situated in the heart of Kuala Lumpur, Aurum Theatre is meticulously designed to offer the pinnacle of cinematic luxury.
Don Savant, Chief Business Officer at CJ 4DPLEX, expressed his enthusiasm for the launch, underscoring the promise of the ScreenX at Aurum Theatre TRX to captivate audiences with its luxurious amenities, expansive center screen, and captivating visuals, thus delivering the ultimate premium movie experience.
Ms. Koh Mei Lee, CEO of Golden Screen Cinemas, echoed this sentiment, highlighting Aurum Theatre, The Exchange TRX, as the largest ultra-luxurious entertainment hub in Southeast Asia. The theater boasts the largest ScreenX in Malaysia, complete with fully reclinable seats. Enhancing the ScreenX experience, patrons are treated to complimentary snacks and drinks with their movie tickets, reflecting the commitment to providing future-ready entertainment experiences.
Jongryul Kim, CEO of CJ 4DPLEX, expressed his delight in extending the partnership with Golden Screen Cinemas, with the shared goal of elevating the movie-watching experience through CJ 4DPLEX’s revolutionary 270-degree multi-projection ScreenX technology. Together, they aim to enrich the cinema culture across Malaysia for years to come.
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